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The Local Goodness Project

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Project Overview

Manifest Content Solutions founder provided long-term content creation, plus campaign management for 30-day social media event.

Project Profile

Tools & Software

Slack

Google Suite

Microsoft Suite

Mailchimp

Wordpress

Skills & Services

Campaign Management

Content Creation

Content Team Management

Blog Management

Social Media Consultation

Deliverables

30-day Content Plan

Newsletter Creation

30 (team-published) Articles

30 Days Social Media Engagement

What is The Local Goodness Project?

The Local Good is a collective of young, green-minded community-makers who help others in Edmonton and the surrounding area live a more local and green lifestyle through community engagement. They work to connect people who are interested in sustainable living with local resources and topic experts, and host a monthly Green Drinks event (online or in-person, context depending) to improve the social atmosphere of Alberta’s Capital City.

Why The Local Good Came to ManifestCS

The Local Good is sustained by a board of dynamic team-players who, in 2019, were looking for assistance with their blog and monthly newsletter. Knowing that MCS team-lead Jessica Barratt had an eye for community content, The Local Good engaged her in an independent capacity to write content and improve local engagement and overall web presence. 

By 2020, Barratt assisted in developing regular events campaign and content. In April, The Local Good had arrived at a new social campaign idea: The Local Goodness Project.

 

This project would target the revitalization of local sustainability in the midst of the pandemic, and would target different industries and niches for a different day of the week. With less than two weeks to plan, Barratt took a leadership role in developing researched blog content to support all 30 days of the campaign (and more!).

How We Helped The Local Goodness Project

Starting with board-level assistance with casual events planning, management, and content creation tasks associated with The Local Good’s operations, Barratt then began to manage community outreach online through newsletters and blog posts, and via the coordination of posts and content blasts that target local peers, businesses, and other groups.

When fellow board members proposed a significant engagement opportunity through The Local Goodness Project, Barratt began working overtime to deliver an organized campaign that would get people talking. Given that the project was to kick off in less than two weeks of being notified of the event, and with about 10 – 15 volunteer researchers and writers at the ready, Barratt jump-started the organizational development for 30 days of written content. Working as a team to build topics, volunteers and fellow board members met with community members and researched for content development. In an editorial role, Barratt provided her own written content while providing writing guidance, mentorship, editing, and review as needed for a 30-day online campaign. The Local Goodness Project was a smashing success, and gained the attention of local media and other community do-gooders.